5 Things I’ve Learned Since Graduating College

It's been AGES since I've written on my blog and for that, I apologize. Adulthood hits you hard and fast and before you know it you're halfway across the country with your husband and child filing taxes and figuring out how to make a budget. I'm getting ahead of myself, let me explain why I'm [...]

The importance of Crisis Communication and staying prepared for the worst

Every year my college, Harding University, conducts a disaster drill that simulates various crises and allows the university to develop strategies to use in the event of an actual disaster. This year's disaster simulated a multi-vehicle accident. Many students and staff participated in the event as well as emergency personnel within the local community. Theatre [...]

United Airlines; The greatest example of what NOT to do during a PR Crisis

By now I am sure the majority of you have heard the news about United Airlines and the unfortunate incident involving one of their passengers being forcibly removed from one of their planes.  The entire scandal is awful but what is worse is the way it was handled by United Airlines. When dealing with a [...]

Understanding SEO; Basic Tips and Tricks

So for my PR-Tactics class we had a brilliant speaker named Haley Burkhead, owner of marketbeautifully.com, who came to speak with us about SEO and I thought I'd share what I learned. The term SEO is short for search engine optimization which means optimizing your website, or business so that it can be easily found [...]

AP Stylebook and the importance of keeping up with modern communication

By: Raneisha Stassin Anybody who studied public relations will most likely come into contact with the Associated Press Stylebook (AP Stylebook for short) and learn to get accustomed to annual updates. I've learned to develop an appreciate for their annual updates as they clearly work hard to keep up with how communication continuously changes and [...]

Recognizing PR excellence: Bronze Anvil Award & The Creatives Behind It

By: Raneisha Stassin We often see public relations campaigns in action but rarely see the creatives behind them. The Bronze Anvil Awards gives us a chance to recognize those behind the media magic and they definitely deserve to be celebrated. One particular winning campaign that stuck out to me was Ketchum's #PrettyGreat Travel Hacks campaign [...]